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Case Study 1
Sizing and Segmentation for Pumps Markets in India
Client : European Multinational
Situation / Concern
Multiple industries, multiple applications within industries and multiple technologies for similar applications with intense local competition, “How do I approach this market? Which is my best bet to capture this market?”
Solution
Size, Segment & Identify high potential segments for the Pumps Market in India
Approach / Methodology
- Combination of Primary & Secondary Research across 24 cities in India
- Supply Side approach due to fragmented demand side
- Qualitative assessment of competitors, distributors, industry experts and end users in various industries
Key Takeaway
- Market size of Pumps by Value & Volume
- Segmentation: Geographical, Ratings wise, Application wise, Industry wise, Technology wise
- Identification of high potential segments i.e. segments with the highest volume / value of business
- Detailed competitive analysis
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#A-911, Mount Castle
Nagar Road, Wagholi
Pune 412207
Nagar Road, Wagholi
Pune 412207