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Case Study 2
Identification of Unmet Needs for Air Compressors
Client : Multinational Compressor Manufacturer
Situation / Concern
Saturated markets, intense competition, unsatisfied customers, “Is this a lucrative business opportunity? How do I differentiate? Do I develop a new product or add new features to existing product?”
Solution
Current air systems used in industries, identification of unmet needs to arrive at product innovations, insights on key players, market size, challenges faced by industries with existing systems
Approach / Methodology
- Qualitative secondary research to understand current systems in the market, certifications, standards and regulations
- In-depth interviews with end users, EPCs, dealers, experts to understand unmet needs, market size, growth rate & future trends.
Key Takeaway
- Unmet needs of compressed air users
- Pain points and challenges faced by the industries
- Critical success factors in each segment
- Must-have, Good-to-have and Not-required features
- Design preferences
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#A-911, Mount Castle
Nagar Road, Wagholi
Pune 412207
Nagar Road, Wagholi
Pune 412207