Customer Retention & Satisfaction Index measures the satisfaction levels of Products & Services of their Principals and provides insights on Retention of current brands.

This helps in understanding gaps between customer expectations and actual services being delivered. Timely plugging of such ‘gaps’ goes a long way in building brand loyalty, thereby showing a positive effect on overall Sales.

Companies can measure y-o-y improvement in their Satisfaction & Customer Retention Index by conducting this exercise annually.

Many companies in the Engineering Products Industry do this exercise annually. This is helping the company deliver better services as well strengthening the relationships between both parties.